Case Study
Findeed
Powering
Aspirations
About the Project
Making micro-finance accessible to everyone
Findeed makes micro-finance easily accessible to low-income groups by using technology to streamline the entire loan application, verification, disbursement and payment process — making it quick, conversational, and truly usable for the intended audience.
The Challenge
Designing for the underserved
- 01 Target users are not tech-savvy — the app needed to be extremely easy to use with no complex interactions or jargon.
- 02 All user flows had to be conversational, where users could move up and down the screen to access and edit previously entered details.
- 03 The UI needed abundant visual cues and help text throughout every step to build confidence in the user.
- 04 Clear information about repayment schedules, due dates, and amounts was essential for trust and adoption.
UI Screens
Every screen tells
a clear story
The conversational interface guides users step by step, making the complex loan process feel like a friendly chat with a knowledgeable assistant — available in their mother tongue.
Language Select
Loan Type
Education Loan
School Search
Child Details
PAN Verification
Aadhaar Details
Loan Breakdown
Verification Done
The Innovation
Conversation-first
loan application
Greet & Qualify
The AI assistant greets the user, establishes context and guides them to choose between personal or education loans.
Collect Details
Through natural conversation, user details, employer info and family data are collected without overwhelming forms.
Verify Identity
Aadhaar, PAN card and Voter ID are scanned via camera — OCR auto-fills details, minimising manual entry errors.
Approve & Disburse
Loan eligibility is calculated instantly. Vouchers are verified, EMIs are shown clearly, and funds are disbursed.
For Everyday Needs
Personal Loan
Emergency funds, marriage expenses, small purchases — a quick loan through a guided conversation with the Findeed assistant.
For Your Child's Future
Education Loan
School fees, multiple children, zero-interest options — the education loan flow collects child details and school information seamlessly.
Design Decisions
Details that build
trust & confidence
KYC without the confusion
- Camera-first document upload — users can click a picture or pick from gallery
- OCR auto-fills Aadhaar details, eliminating transcription errors for semi-literate users
- Front and back side collection with clear progress indicators
- Graceful error states when PAN card is unavailable — data is saved for resumption
Documents that feel
less like paperwork
- Payslip and bank statement uploaded once — no re-submission across flows
- Preview, re-upload and delete actions available post-upload
- "Save all documents" disabled until all required docs are complete — visual affordance
- Green success checkmarks reinforce completion, building confidence at each step
Design System
Design that
empowers the
everyday.
Findeed launched to serve blue-collared workers across India — factory workers, domestic helpers, small traders — giving them access to financial tools that were previously inaccessible. The conversation-first design removed the biggest barrier: complexity.
