Case Study
Case Study
About
Zceppa is a location marketing platform that helps multi-location retail and service brands manage their online presence, collect reviews, and drive foot traffic, all from one dashboard.
A desktop and mobile application design for businesses to get listed, promote their business, manage customer reviews, and get more leads. The scope covered end-to-end product design from research to interactive prototype.
The Challenge
Business owners needed tools to manage their entire digital presence without needing to juggle multiple platforms.
Owners needed to create business pages, add categories, and upload products/services in a streamlined flow without technical friction.
Businesses needed to receive, process, and track online orders, with clear status flows and real-time notifications for their team.
Owners should be able to create buzzes (deals and special offers), schedule them, and run targeted ads across channels.
Consumers needed to locate businesses near them, compare based on reviews, order items or book services, and rate their experience.
Contribution
Custom icon sets and illustrations that reflect the brand's vibrant, approachable personality.
Competitor research, empathy mapping, and wireframes to validate flows before visual design.
Full visual design system: color palette, typography scale, components, and responsive layouts.
High-fidelity interactive flows for stakeholder demos, testing, and developer handoff.
Product Screens
Reviews Dashboard
A centralized dashboard gives business owners their overall rating, monthly review goals, MoM growth charts, and GMB insights, all at a glance. Pre and post-Zceppa metrics make the ROI tangible.
The splash screen communicates trust and warmth immediately. Zceppa's colourful logo mark and clean white canvas set the tone for a professional yet friendly tool.
With a single tap, team members can send personalised review requests via SMS, WhatsApp, or Email. Template selection, channel choice, and team tagging, all in one seamless flow.
Admins can manage staff with active/inactive status controls. QR code review templates can be printed and placed at the point of sale, driving passive review collection 24/7.
Businesses can create, preview, and share posts across Google, Facebook, and Instagram from a single editor. Category selection, media type, background colour, no graphic design skills required.
Turn review collection into a team sport. The Leaderboard ranks staff by total reviews requested, clickthrough rate, and positive feedback percentage, driving accountability and healthy competition.
The Outcome
